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      Mission Statement

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   Our mission at Protected Designs and Apparel is to promote the day-to-day theme of protection through symbolic art and creative designs. From our family, finances, reputation, our energy and our hearts; our purpose is to stand on all 10 to ensure that what means means the most to us are #PROTECTED and well taken care of. At the same time, we aim to salute and properly represent all that kept us #PROTECTED and helped us evolve into who we are. It could be where we're from, the faith we carry spiritually, an institution we spent time at, or even a loved one turned guardian angel. The experience we gained from what #PROTECTED us shapes the principles in which we carry ourselves, and influences the passion we have in keeping our values #PROTECTED.

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   These various forms of protection will be fashioned through everyday apparel and accessories or equipment in which we use on a daily basis. Some designs are subtle yet powerful, with others being more intricate and extreme. Our designs may range in creative expression, but they all were created to push a positive message of protection. In the words of the late great Tupac Shakur: "I have no fear, I have only ambition. I want mine, and I will do anything to PROTECT and feed my family." Protected shows no discrimination towards any persons or groups, for we correlate with anything that represents the same core values.

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  Another root to our family's tree, it is our own essence and aura developed from personal life experiences that makes us unique. We know in life nothing is perfect so we try to stay grateful for the past, cherish the present, and stay prepared for the future. Our motto "Believe In You" serves as a constant reminder that no matter what life may deal us, our faith within ourselves never waivers. Protected Designs and Apparel is a brand that welcomes all walks of life and can be represented by anyone. We are not a holy brand but a human brand, and our purpose is to promote positivity through creative designs and symbolic art. 

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"The definition of greatness is to inspire the people next to you. It's not something that lives and dies with one person. It's how can you inspire a person that then inspires another person, that then inspires another. That's how you create something that lasts forever."

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- Kobe Bryant (1978-2020)

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